Refinement House is a research and advisory focused on understanding cultural and consumer behavior shifts and translating them into opportunities for better products, services and experiences.

Working at the intersection of cultural observation, consumer insights and business, Refinement House connects what's changing in the world around us to what businesses should consider next.

Founded by Iris Hasantaraj, whose experience spans consumer insights, innovation, market strategy, technology and consulting, with global brands including Olay, SK-II, Crest, Gillette, Pantene, Saks, Bergdorf Goodman, Kroger and Swatch, among others.

At the heart of the work is an understanding of people: what they value, how their preferences evolve, and how those shifts influence what they buy, expect and experience.